Mysterious Blue Plaque

I have been puzzled for a few days by the siting, and nature, of a plaque mounted on the outside of a bookie's establishment in town. It is clearly one of the plaques put up by the Civic Society to commemorate something or someone associated with the premises on which it is located.  This one, unfortunately, is some fifteen feet above the ground, and is therefore unreadable by anyone who has ventured out without their stilts. Lacking stilts, I went into town with a pair of binoculars, with the help of which I was able to read the inscription. It relates to the Viking bicycle company - once a famous Wolverhampton brand name. The company's shop is now part of the Joe Coral empire, and the old factory - now the backside of a lap dancing club - was  down the alley to the right.

You learn something every day.