A little while ago I blogged about 'No Pressure' the disastrous video put out by 10:10. However, this isn't the first green ad to show a remarkable lack of judgement.Take the one above, showing hundreds of planes crashing into the Two Towers. The message was that the 9/11 atrocity was bad, but nothing compared to what nature can do (they refer specifically to the Boxing Day Tsunami). Needless to say there was an outcry from those who had suffered family losses in both disasters; WWF responded by saying that they knew nothing about the ad, a fib which swiftly exploded in their faces when the documents in which they had signed off the ad were produced. Tasteless - but wasn't the ad also pointless?
Then there's our next clip. which shows a hapless office worker being bullied and shunned for the sin of buying a 4x4. This one, too, was pulled from release almost immediately.
More recently, a grumpy juvenile hoody was recruited to threaten the punters:
Finally, an advert from 2006, which a little girl being hung as the block of ice beneath her melts.
Apart from being tacky, all these ads have one strange thing in common. They all stay a million light years away from discussing 'the science' on which their advocacy is supposedly based - because, I suspect, if they made such pseudoscientific claims within the context of an advertisement, they would immediately find themselves in court.
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